All your marketing resources in one spot for AEP!
Marketing in AEP is Vital! 80% of beneficiaries who changed plans did so within the first few weeks of AEP in 2017. This means you have a limited window to let your clients know the most appropriate action for them. Remember, if you are not contacting your clients, your competition will!
NOTE: It is against CMS regulations to market AEP or next year’s benefits prior to 10/1.
WHITEPAPER / OVERVIEW
This whitepaper is designed to give you ideas, methods, and be a resource for any agent who participates in AEP.
AEP OVERVIEW & PLANNING GUIDE
MARKETING LETTERS
These marketing letters are designed to give your clients direction in AEP!
PHARMACY MARKETING
Are you working with pharmacies? This flyer is designed to give pharmacists the basics of Medicare Part D for 2019 along with your contact information. This is NOT designed for public use and should be displayed out of the view of the public.
Pharmacy Marketing Letter
GENERIC ANNUAL REVIEW LETTERS
These letters can be used throughout the year. They are non-specific to products and do not mention AEP. Uses can be for Medicare Supplements, final expense, and other ancillary products.
MARKETING PLAN
Looking at all this information and not sure where to start or how to track it? Download our Marketing Whitepaper with links to a generic marketing plan and tracking sheet.
Marketing Plan Whitepaper
EMAIL NEWSLETTER
Most seniors now have an email address. Even if they are not very active on Email, it is still important (and very cost effective) to have an email newsletter. We recommend Mail Chimp for a very affordable (free if less than 2,000 email addresses) and easy system to use.
MailChimp.com
FACEBOOK
Keep active on Facebook! Not only does it show you are still active as an insurance agent, it is FREE to use!
Need Images?
CLICK HERE to access our library of images. Some AEP based, others more generic and can be used all year!
Looking for content? Contracted SMS agents can get content from our SMS Agent Connect Facebook Group:
SMS Agent Connect
MAke sure you “Like” the Medicare Cafe page for more content for more agent focused news and more!
Medicare Cafe Facebook Page
MEDICARE CAFE
Medicare Cafe will still be broadcasting through AEP and beyond! Make sure you are at least registered to receive weekly updates on the topics and any resources mentioned!
Join the Medicare Cafe
Marketing Disclaimer:
Any change or modification to the materials other than contact information illustrated on the marketing piece or approved materials may place the marketing piece out of CMS compliance. The agent or entity using the materials does so at their own risk. Senior Marketing Specialists or any subsidiary of MMG, Inc. will be held harmless in any violation of use.
