All your marketing resources in one spot for AEP!
Marketing in AEP is Vital! 80% of beneficiaries who changed plans did so within the first few weeks of AEP in 2017. This means you have a limited window to let your clients know the most appropriate action for them. Remember, if you are not contacting your clients, your competition will!
NOTE: It is against CMS regulations to market AEP or next year’s benefits prior to 10/1.
WHITEPAPER / OVERVIEW
This whitepaper is designed to give you ideas, methods, and be a resource for any agent who participates in AEP.
AEP OVERVIEW & PLANNING GUIDE
These marketing letters are designed to give your clients direction in AEP!
- Stay on current plan
- Stay on current plan with HIP offer
- Stay on current plan with DVH offer
- Need to change plans
Are you working with pharmacies? This flyer is designed to give pharmacists the basics of Medicare Part D for 2019 along with your contact information. This is NOT designed for public use and should be displayed out of the view of the public.
GENERIC ANNUAL REVIEW LETTERS
These letters can be used throughout the year. They are non-specific to products and do not mention AEP. Uses can be for Medicare Supplements, final expense, and other ancillary products.
Looking at all this information and not sure where to start or how to track it? Download our Marketing Whitepaper with links to a generic marketing plan and tracking sheet.
Most seniors now have an email address. Even if they are not very active on Email, it is still important (and very cost effective) to have an email newsletter. We recommend Mail Chimp for a very affordable (free if less than 2,000 email addresses) and easy system to use.
Keep active on Facebook! Not only does it show you are still active as an insurance agent, it is FREE to use!
Need Images? CLICK HERE to access our library of images. Some AEP based, others more generic and can be used all year!
Looking for content? Contracted SMS agents can get content from our SMS Agent Connect Facebook Group:
MAke sure you “Like” the Medicare Cafe page for more content for more agent focused news and more!
Medicare Cafe will still be broadcasting through AEP and beyond! Make sure you are at least registered to receive weekly updates on the topics and any resources mentioned!