Senior Marketing Specialists University

How Social are You?

My clients are not online. My clients don’t have email. My clients do not use the internet. That may have been true some years ago, but times are changing. According to Pew Research, 62% of people over age 65 use Facebook. More than 40% of people age 65-69 own a smartphone in 2017, which is […]

Retention & Referrals

Your Best Year Yet Program February 2018 Lucky Number 7 How many touches does it take to keep a client engaged?  There is no magic number other than ZERO if you want your client to forget about you and no longer value you as an agent. We like the number 7.  While that may seem […]