Industry training done right.

With trainings that are clear, concise, and effective, Senior Marketing Specialists University is the first choice for both seasoned market veterans, brand-new agents, and everyone in-between. We’ve spared no expense to bring you the industry’s most comprehensive, online, training platform. In addition to our training modules, we also host a weekly webinar and weekly video podcast series that grounds the information contained in our modules with real-world, applicable advice. There’s also a healthy dose of fun. Because who said training had to be boring?

Trainings by Product

We never understood why someone else gets to tell you how to learn. We believe you should set your own pace and choose your own focus. So we grouped our trainings by product to make it easier for you to find the most beneficial subject for you.

Join the Conversation

Medicare Cafe is our short, informal webinar series that gives you practical applications for your daily life as an agent–with a healthy spoonful of humor and irreverence. Grab a mug, coffee up, and join Mike and Olivia every Tuesday at 10AM CDT.

Your Best Year Yet

We’re gearing up to make this year our best year yet. What are you doing to prepare? Join Mike and Olivia and their production team as they explain what you should be doing to prepare to make it your best year yet.

Let's get started

At SMS U, there’s no financial aid to mess with, no giant bill for all your books, and no waking up at 8:05 for your 8:00 class. You can learn when you want, how you want, and where you want. The only thing standing between you and the most comprehensive Senior Marketing training platform on the internet is that big red button. So go on, give it a click, and set yourself on the path to a higher education in the Senior Insurance Market.